When Edeka discussed the idea for a campaign to launch FruPop (a viral ice) with Zahide (TikTok superstar & phenomenon) latter said: „I know exactly who to call.“
So our director Farhad Tahir ended up getting a call.
Client:
We need your idea to create something viral. The whole country should understand, that it’s time to get that ice. Even if it’s in fall…
Nukta LF:
Intuitively we found the strategy: TikTok is a platform, where people imitate trends. So the communication narrows down to one concept:
We need to show the internet what their superstars would do, if the ice was available: Get as many as quick as they can.
And that is exactly what we did.
Feedback:
„Yes. We already know your quality.“ - Team Zahide
„More than we expected. We loved your communication and flexibility.“ - Edeka
Success:
The campaign hit the country and outperformed.
20+ Million views
1+ Million interactions
85% of the ice sold in only 6 weeks (IN FALL SEASON!)
Client:
Nader is our character to promote EA FC 26 during this winter.
Nader:
I only have 2 hours to shoot
Nukta LF:
No worries. Let’s focus on the storyline. We know how hard it is to be forced to have a break from football like the winter pause. It might feel like a withdrawal. And the medicine is easy. If we can’t go to the sport, the sport needs to come to us.
Feedback:
„What an amazing idea. Let’s do that.“
- Nader
„Looks very good. Perfect“ -
EA
Client:
Nader is going to join the league. We need the whole country to understand that and feel an impact.
Nukta LF:
As we love football we know exactly what emotion we need to communicate. Football is about passion. You want to show the world what you’ve learned on the concrete pitch.
Luckily for us there is that one pitch in Berlin that we always wanted to tell a story on.
But we need a strategy to create an impact. So therefore we came up with a plan:
1) Nader announces FC Nitro. So the people have a discussion on what league he might join.
2) Tell the people FC Nitro’s philosophy. Why do we need FC Nitro? What is Nader standing for?
3) Know that everyone knows what FC Nitro is about, there can only be one league to join, that fits those values: Ballerleague.
Feedback:
„What have you guys done?!“
- Nader
„Wow. What you guys did there: is a movie!“
- Founder of Ballerleague
Success:
The internet was shocked by the quality of communication.
10+ million organic views in the first 3 days
80K+ new followers on the new released FC Nitro channel
400k+ likes
discussions around the whole internet and creator scene
Credits:
Client: Ballerleague
Agency: Nukta LF
Director: Farhad Tahir
Talent: Nader Jindaoui
Actress: Tua el Fawwal
Actor: Yassin Bogatekin
Gaffer: Karl Kraueter
Best Boy: Valentin
AC: Virgile Bikindou
Colorist: Yunus Aktas
VFX: Farhad Tahir, Stadium: Florid
MuA: Aysche
Photo: Toni Jahn
Client:
Mariano Di Vaio (GQ Man of the year) will be the new face for our classic fragrance: „Uomo“.
We should communicate with a campaign that works on any season and shows who Uomo is made for: „shaped for the modern man. Powerful. Timeless. Unforgettable.“
(Who can fit better than Mariano?)
Nukta LF:
To define that, we should put Mariano in a location, that fits those characteristics we want to communicate through the visuals. We could’ve something in the Côte d’Azur. And as our crew-network spreads throughout the world, this won’t make a big difference in budget but a positive one in effectivity.
Client:
Wow.
Nukta LF:
The final script should be: Mariano is enjoying his life, before he uses Uomo to get his confidence to go out. We had so much fun while shooting. The weather was perfect. We had like 15 people on the set but it felt like a small family. After every shot we made, every photo we took: we all had a smile on our faces. That’s why we do it for. To touch emotions not only with our work but rather with our philosophy: be kind, respectful and always put in your best.
Feedback:
„It was an honor to work with you on such a set.“
- Mariano Di Vaio to our director Farhad Tahir
„We are stunned. We loved to work with you. Everyone and everything was so nice. We surely will see us again.“
- Client to Nukta LF
„Even the BTS could have been a campaign for itself. Amazing.“
- Founder of Gisada to his team.
Success:
3+ million views on the internet.
Successful and still ongoing tvc campaign.
Out of home campaign on billboards, stores, columns, etc.
Credits:
Client: Gisada
EP. & Director: Farhad Tahir
AD: Ekin Ozan Eksi
AP: Osaf Ahmad & Zaffar Tahir
BTS: Eray Özcelik
Steadicam: Calvin Tournieé
Styling: Celia Stern
1st AC: Fabien Gonzales
2nd AC: Bouliol Benjamin
Light: Sergio Pullido, Anais Durand, Jonathan Beaufils
Colorist: Florian Schaefer
Client:
Let’s have some calls to discuss ideas.
Nukta LF:
Well… what if we found a jingle to inspire the youngest. A jingle that is as easy as the alphabet. Or maybe IT IS the alphabet.
Would you do us a favor and sing this in your head: „A, B, C, D, E, D, K“
Client:
Genius. When can we start?
Nukta LF:
A child forgot the alphabet. But seeing Edeka reminds her again.
Feedback:
„We already thought you will deliver. But we were stunned when we saw the final results. By the way what do you think about communicating the next…?“
- Client.
Might be one of our favorite campaigns.
Credits:
EP & Director: Farhad Tahir
AD: Ekin Ozan Eksi
PA: Osaf Ahmad
DoP: Larius Kieninger
Grip: Philipp Knopf
1st AC: Adrian Huber
Light: Gerrit Fahr
Best-Boy: Cornelius Frey
MuA: Aysche Adawi
Sound: Rüdiger Fleck
Making-of: Eray Özcelik
Color: Florian Schäfer
Cast:
Sophie: Sophie-Natalie Kalt
Mama: Ricarda Lamberti
Papa: Arne Hörmann
Client:
As nobody is expecting that, we need a clip that is as near to the people as possible but also as big as the move: Nader is moving from Hollywood to Hoffenheim.
Nukta LF:
We have that one shot of Nader standing in the stadium of LA Galaxy. This will work as our opener, as the people know that this is his current club. So we have a really cool idea to communicate the change of Hollywood to Hoffenheim and getting to him standing in the TSG Hoffenheim stadium…
Client:
we only have couple of hours
Nukta LF:
That is all we need
Feedback:
„What have you done again?“ - Nader
„We didn’t expect that. That is so amazing!“ - TSG Hoffenheim
Success:
5+ Million organicviews in the first 24 hours
200k+ likes
10+ million views on coverage after the campaign
over 100 reports used that campaign as reference
Client:
Istanbul United will join the Icon League.
We need to make it BIG.
Therefore we want to handover the brand marketing to Nukta LF.
The platforms to communicate: Instagram, TikTok, YouTube
Nukta LF:
Say less.
First we need to find out how we can create a connection to unite Istanbul. Only 3 days & 5 drafts later we had it:
If we look close enough we find out that the 3 big clubs of Istanbul have dates attached to them.
1903: Besiktas
1905: Galatasaray
1907: Fenerbahce
We took the "03, 05, 07" and created a code for step 1 - the awareness campaign:
A film that shows an agent breaking into the studio of Istanbul United’s president.
He leaves a case with a six digit-code and a hint for the president to find the code in „Istanbul“…
Thats how we communicated that something big is coming, triggering the community to find a code, but to not spoiler Istanbul Utd. joining Icon League.
In the second phase we reveal the code through an epic film (attached above).
The president finds the code: only through a union, the code can be defined.
It’s time to come together, to show who we are…
Feedback:
„That strategy will explode.“
- Istanbul United
„I’ve never seen such an announcement.“
- Icon League
„Wow…“
- Public
Success:
1+ million views only on Instagram in the first 3 hours.
100k+ likes in the first 3 hours.
10k+ comments in the first 3 hours.
Fastest growing club ever to join the icon league.
Client:
Nader is going to join the league. We need the whole country to understand that and feel an impact.
Nukta LF:
As we love football we know exactly what emotion we need to communicate. Football is about passion. You want to show the world what you’ve learned on the concrete pitch.
Luckily for us there is that one pitch in Berlin that we always wanted to tell a story on.
But we need a strategy to create an impact. So therefore we came up with a plan:
1) Nader announces FC Nitro. So the people have a discussion on what league he might join.
2) Tell the people FC Nitro’s philosophy. Why do we need FC Nitro? What is Nader standing for?
3) Know that everyone knows what FC Nitro is about, there can only be one league to join, that fits those values: Ballerleague.
Feedback:
„What have you done?!“
- Nader
„Wow. What you guys did there is a movie!“
- Founder of Ballerleague
Success:
The internet was shocked by the quality of communication.
10+ million organic views in the first 3 days
80K+ new followers on the new released FC Nitro channel
400k+ likes
discussions around the whole internet and creator scene
Client:
Mariano Di Vaio (GQ Man of the year) will be the new face for our classic fragrance: „Uomo“.
We should communicate with a campaign that works on any season and shows who Uomo is made for: „shaped for the modern man. Powerful. Timeless. Unforgettable.“
(Who can fit better than Mariano?)
Nukta LF:
To define that, we should put Mariano in a location, that fits those characteristics we want to communicate through the visuals. We could’ve something in the Côte d’Azur. And as our crew-network spreads throughout the world, this won’t make a big difference in budget but a positive one in effectivity.
Client:
Wow.
Nukta LF:
The final script should be: Mariano is enjoying his life, before he uses Uomo to get his confidence to go out. We had so much fun while shooting. The weather was perfect. We had like 15 people on the set but it felt like a small family. After every shot we made, every photo we took: we all had a smile on our faces. That’s why we do it for. To touch emotions not only with our work but rather with our philosophy: be kind, respectful and always put in your best.
Feedback:
„It was an honor to work with you.“
- Mariano Di Vaio to our director Farhad Tahir
„We are stunned. We loved to work with you. Everyone and everything was so nice. We surely will see us again.“
- Client to Nukta LF
„Even the BTS could have been a campaign for itself. Amazing.“
- Founder of Gisada to his team.
Success:
3+ million views on the internet.
Successful and still ongoing tvc campaign.
Out of home campaign on billboards, stores, columns, etc.
Client:
the campaign should be an impression mixed with an interview on set with Nader x Nike for Ramadan.
Two professional football player, playing for the world's top clubs and TV-Celebrity Heiter put all their trust into Haarwald.
It is always a competition to tell a story for a beauty product. So we had to figure out path in the middle of traditional beauty shots and amusements while watching. Due to CoVid and the tough time-table of the actors we only had five days from scratch.
Famous feedback
Worldfootballer Lionel Messi, brazilian superstar Neymar Jr, worldchampion Kimpembe, PSG-Stars; Sergio Ramos, Achraf Hakimi, Angel di Maria // Thomas Mueller, Wijnaldum, Marco Reus, Leandro Lopes the list goes on. Haarwald supports them all on and off the field.
Fun BTS-Story:
the bathroom we originally planned to film in was cancelled one night prior to the shoot.
The reason: Lionel Messi will join PSG. He will stay in that excact room.So we
ended up shooting in Julian Draxler's private bathroom.
Klient:
"Wir sind Südwest" ist das Motto der Kampagne der Edeka SüdWest-Region. Das Ziel: Wir wollen vermitteln, dass alles regional ist. Wie kommunizieren wir den Weg einer Zwetschge in Omas Backstube?
Nukta LF:
Um die Frische und die Regionalität zu verdeutlichen, sollten wir eine Geschichte erzählen:
Emely wird von Oma auf eine Mission geschickt. Wir brauchen frische Zwetschgen vom regionalen Bauern, für den berühmten Zwetschen kuchen aus Omas Backstube.
Gedreht wurde die Kampagne an 2 Drehtagen in Offenburg und Umgebung.
Feedback:
"Sehr sehr gut, süss und EDEKA-like!"
Credits:
EP & Director: Farhad Tahir
Producers: Osaf Ahmad & Zaffar Tahir
AD: Ekin Ozan Eksi
DoP: Larius Kieninger
Steadicam Operator: Lasse Liebelt
1st AC: Adrian Huber
2nd AC: Ruben Jentschke
Light: Sören Gerhard
Best-Boy: Leon Kämmner
Set Designer: Mareike Rückert
MuA: Aysche Adawi
Sound: Marcus Vetter
Color: Florian Schäfer
Cast:
Sophie: Sophie-Natalie Kalt
Twins: Isabella & Maria Kostrzewa
Grandmother: Katrin Kophal
Edeka-Mitarbeiterin: Leah Herold
When Edeka discussed the idea for a campaign to launch FruPop (a viral ice) with Zahide (TikTok superstar & phenomenon) latter said: „I know exactly who to call.“
So our director Farhad Tahir ended up getting a call.
Client:
We need your idea to create something viral. The whole country should understand, that it’s time to get that ice. Even if it’s in fall…
Nukta LF:
Intuitively we found the strategy: TikTok is a platform, where people imitate trends. So the communication narrows down to one concept:
We need to show the internet what their superstars would do, if the ice was available: Get as many as quick as they can.
And that is exactly what we did.
Feedback:
„Yes. We already know your quality.“
- Team Zahide
„More than we expected. We loved your communication, flexibility & quality.“
- Edeka
Success:
The campaign hit the country and outperformed.
20+ Million views
1+ Million interactions
85% of the ice sold in only 6 weeks (IN FALL SEASON!)
"Es fühlt sich echt an" = "It feels real"
Client:
„Edeka Herzstücke“ is our in-house brand. We want to bring a focus on it. Especially for following products, that we import from italy: Spaghetti & Mozzarella.
Nukta LF:
The vision is to brand the products with the same feeling as being in that country. Let it feel like the original. You should touch it and know that is what I need and missed.
Therefore let’s start with those two Italian products. A costumer touches it and gets teleported into Italy. He finds him back in the store holding the product and is amazed by what he just felt.
Feedback:
„That is so so good.“
- client
„Crazy how this is feeling while watching.“
- actor
Marco:
I’m coming back. Can we quickly tell that with a reel? I know you guys know what’s cool.
Nukta LF:
Of course, legend. So we visited Marco at a training in Los Angeles and created some pieces for him.
Feedback:
„I love it.“ - Marco
"Es fühlt sich echt an" = "It feels real"
Client:
„Edeka Herzstücke“ is our in-house brand. We want to bring a focus on it. Especially for following products, that we import from italy: Spaghetti & Mozzarella.
Nukta LF:
The vision is to brand the products with the same feeling as being in that country. Let it feel like the original. You should touch it and know that is what I need and missed.
Therefore let’s start with those two Italian products. A costumer touches it and gets teleported into Italy. He finds him back in the store holding the product and is amazed by what he just felt.
Feedback:
„That is so so good.“
- client
„Crazy how this is feeling while watching.“
- actor
Client:
We would need a short but cool after-movie type clip to communicate the store reopening with Nader Jindaoui.
Nukta LF:
Here you go.
Client:
That was fast… it’s perfect. Thanks!
one of our favorite creator/influencer-stories to tell is this one.
Nader is one of the biggest influencers in Germany. We accompany his journey since 3 years now and tell it the world, when another chapter is ready to tell.
This one might be germanies most influential story of a young man chasing his dreams and achieving them.
"Nukta can do, what no one else can deliver."
- Nader Jindaoui
This campaign is not official. We wanted just to create the idea of inclusion.
We believe to be the first to recognize the importance of such a campaign in Germany and are sure that one day we will be the first to partner with a brand that is courages enough to tell the story of 6 million people in germany.
The idea: How can we reach 44 million people living in germany.
Without being posted on any official account our head Farhad Tahir posted it on his private TikTok account, where the idea got proven right.
450K+ views, 60% engagementrate...
During Ramadhan Muslims fast from sunrise to sunset. Traditionally the fast-breaking is done with dates. As a german muslim it is important to include and be included.Therefore the idea of this Spec Ad was born and is spread as a sign of solidarity.Fasting is also the third pillar of the muslim believe.(Look closely at the third scene 😉)
We love telling stories of creators too.
Client:
I want to have a wow-effect when presenting my new Lamborghini Hurracan.
Nukta LF:
Can we accompany the pick up?
Client:
that’s what I need.
Client:
We are touring through Germany. We want to create a trailer that feels like a movie.
Nukta LF:
Sure. Let’s bring the movie feeling to the audience with movies they will recognize. For each city we should reference a movie, that also somehow symbolizes the action that is going to happen in that city.
We shot this in „only“ 2 days.
Feedback:
„YouTube Germany has never seen quality like this. Nearly all creators we met asked us how we made that. Thank you for crediting us with Aura.“
- Jordan & Semih
one of our favorite creator/influencer-stories to tell is the one of germanies most known family:
The Jindaouis.
Louisa is the biggest female influencer germanies married to Nader, germanies #1 male influencer.
We tell their chapters to the world and create impact like no other.
Emotions that as in their words:
„only Nukta can tell. Nothing to add.“
Imagine Ronaldinho publishing his own world cup anthem...
Client:
Ronaldinho is one of the best in the world. Therefore I need someone to work on his level.
Farhad Tahir:
Growing up as an absolute football fan, I would love to be part of that shoot, even if we don’t have that much time and budget. This project is passion.
History made in Mainz for france's biggest collaboration