Edeka new jingle brought to life by Nukta LF

Client:
Let’s have some calls to discuss ideas.

Nukta LF:
Well… what if we found a jingle to inspire the youngest. A jingle that is as easy as the alphabet. Or maybe IT IS the alphabet.
Would you do us a favor and sing this in your head: „A, B, C, D, E, D, K“

Client:
Genius. When can we start?

Nukta LF:
A child forgot the alphabet. But seeing Edeka reminds her again.

Feedback:
„We already thought you will deliver. But we were stunned when we saw the final results. By the way what do you think about communicating the next…?“
- Client.

Might be one of our favorite campaigns.

Credits:

EP & Director: Farhad Tahir
AD: Ekin Ozan Eksi
PA: Osaf Ahmad
DoP: Larius Kieninger
Grip: Philipp Knopf
1st AC: Adrian Huber
Light: Gerrit Fahr
Best-Boy: Cornelius Frey
MuA: Aysche Adawi
Sound: Rüdiger Fleck
Making-of: Eray Özcelik
Color: Florian Schäfer
Cast:
Sophie: Sophie-Natalie Kalt
Mama: Ricarda Lamberti
Papa: Arne Hörmann

Edeka ad campaign ABCDEDK Alphabet jingle shooting director Farhad Tahir agency production Nukta LF
Edeka ad campaign ABCDEDK Alphabet jingle shooting director Farhad Tahir agency production Nukta LF
Edeka ad campaign ABCDEDK Alphabet jingle shooting director Farhad Tahir agency production Nukta LF
Edeka ad campaign ABCDEDK Alphabet jingle shooting director Farhad Tahir agency production Nukta LF
Edeka ad campaign ABCDEDK Alphabet jingle shooting director Farhad Tahir agency production Nukta LF
Edeka ad campaign ABCDEDK Alphabet jingle shooting director Farhad Tahir agency production Nukta LF
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