Client:
Nader is going to join the league. We need the whole country to understand that and feel an impact.

Nukta LF:
As we love football we know exactly what emotion we need to communicate. Football is about passion. You want to show the world what you’ve learned on the concrete pitch.
Luckily for us there is that one pitch in Berlin that we always wanted to tell a story on.
But we need a strategy to create an impact. So therefore we came up with a plan:
1) Nader announces FC Nitro. So the people have a discussion on what league he might join.
2) Tell the people FC Nitro’s philosophy. Why do we need FC Nitro? What is Nader standing for?
3) Know that everyone knows what FC Nitro is about, there can only be one league to join, that fits those values: Ballerleague.

Feedback:
„What have you guys done?!“
- Nader
„Wow. What you guys did there: is a movie!“
- Founder of Ballerleague

Success:
The internet was shocked by the quality of communication.

10+ million organic views in the first 3 days
80K+ new followers on the new released FC Nitro channel
400k+ likes
discussions around the whole internet and creator scene

Credits:

Client: Ballerleague
Agency: Nukta LF
Director: Farhad Tahir
Talent: Nader Jindaoui
Actress: Tua el Fawwal
Actor: Yassin Bogatekin
Gaffer: Karl Kraueter
Best Boy: Valentin
AC: Virgile Bikindou
Colorist: Yunus Aktas
VFX: Farhad Tahir, Stadium: Florid
MuA: Aysche
Photo: Toni Jahn