"Es fühlt sich echt an" = "It feels  real"
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Client:
„Edeka Herzstücke“ is our in-house brand. We want to bring a focus on it. Especially for following products, that we import from italy: Spaghetti & Mozzarella.

Nukta LF:
The vision is to brand the products with the same feeling as being in that country. Let it feel like the original. You should touch it and know that is what I need and missed.

Therefore let’s start with those two Italian products. A costumer touches it and gets teleported into Italy. He finds him back in the store holding the product and is amazed by what he just felt.

Feedback:
„That is so so good.“
- client
„Crazy how this is feeling while watching.“
- actor