Client:
Istanbul United will join the Icon League.
We need to make it BIG.
Therefore we want to handover the brand marketing to Nukta LF.
The platforms to communicate: Instagram, TikTok, YouTube

Nukta LF: 
Say less.
First we need to find out how we can create a connection to unite Istanbul. Only 3 days & 5 drafts later we had it:
If we look close enough we find out that the 3 big clubs of Istanbul have dates attached to them.

1903: Besiktas
1905: Galatasaray
1907: Fenerbahce

We took the "03, 05, 07" and created a code for step 1 - the awareness campaign:
A film that shows an agent breaking into the studio of Istanbul United’s president.
He leaves a case with a six digit-code and a hint for the president to find the code in „Istanbul“…
Thats how we communicated that something big is coming, triggering the community to find a code, but to not spoiler Istanbul Utd. joining Icon League.

In the second phase we reveal the code through an epic film (attached above).
The president finds the code: only through a union, the code can be defined.
It’s time to come together, to show who we are…

Feedback:
„That strategy will explode.“
- Istanbul United
‍
„I’ve never seen such an announcement.“
- Icon League
‍
„Wow…“
- Public

Success:
1+ million views only on Instagram in the first 3 hours.
100k+ likes in the first 3 hours.
10k+ comments in the first 3 hours.

Fastest growing club ever to join the icon league.