This campaign is not official. We wanted just to create the idea of inclusion.
We believe to be the first to recognize the importance of such a campaign in Germany and are sure that one day we will be the first to partner with a brand that is courages enough to tell the story of 6 million people in germany.

The idea: How can we reach 44 million people living in germany.
Without being posted on any official account our head Farhad Tahir posted it on his private TikTok account, where the idea got proven right.
450K+ views, 60% engagementrate...

During Ramadhan Muslims fast from sunrise to sunset. Traditionally the fast-breaking is done with dates. As a german muslim it is important to include and be included.Therefore the idea of this Spec Ad was born and is spread as a sign of solidarity.Fasting is also the third pillar of the muslim believe.(Look closely at the third scene 😉)