Lidl Ramadhan

LIDL - Happy Ramadhan Spec Ad

Two professional football player, playing for the world's top clubs and TV-Celebrity Heiter put all their trust into Haarwald.

It is always a competition to tell a story for a beauty product. So we had to figure out path in the middle of traditional beauty shots and amusements while watching. Due to CoVid and the tough time-table of the actors we only had five days from scratch.

"During Ramadhan Muslims fast from sunrise to sunset.
Traditionally the fast-breaking is done with dates.
As a german muslim it is important to include and be included.
Therefore the idea of this Spec Ad was born and is spread as a sign of solidarity.
Fasting is also the third pillar of the muslim believe.
(Look closely at the third scene 😉 )" - Farhad Tahir (Director & Producer)

An honor

An honor to be the first company in Germany to have done something on that topic at that reach.
Thank you!
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Sidefact

Interesting Sidefact: Muslim Main Character was played by non other than Zaffar Tahir,
Brother of director Farhad Tahir.

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