Client:
Mariano Di Vaio (GQ Man of the year) will be the new face for our classic fragrance: „Uomo“.
We should communicate with a campaign that works on any season and shows who Uomo is made for: „shaped for the modern man. Powerful. Timeless. Unforgettable.“
(Who can fit better than Mariano?)

Nukta LF:
To define that, we should put Mariano in a location, that fits those characteristics we want to communicate through the visuals. We could’ve something in the Côte d’Azur. And as our crew-network spreads throughout the world, this won’t make a big difference in budget but a positive one in effectivity.

Client:
Wow.

Nukta LF:
The final script should be: Mariano is enjoying his life, before he uses Uomo to get his confidence to go out. We had so much fun while shooting. The weather was perfect. We had like 15 people on the set but it felt like a small family. After every shot we made, every photo we took: we all had a smile on our faces. That’s why we do it for. To touch emotions not only with our work but rather with our philosophy: be kind, respectful and always put in your best.
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Feedback:
„It was an honor to work with you.“
- Mariano Di Vaio to our director Farhad Tahir
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„We are stunned. We loved to work with you. Everyone and everything was so nice. We surely will see us again.“
- Client to Nukta LF
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„Even the BTS could have been a campaign for itself. Amazing.“
- Founder of Gisada to his team.
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Success:
3+ million views on the internet.
Successful and still ongoing tvc campaign.
Out of home campaign on billboards, stores, columns, etc.