When Edeka discussed the idea for a campaign to launch FruPop (a viral ice) with Zahide (TikTok superstar & phenomenon) latter said: „I know exactly who to call.“
So our director Farhad Tahir ended up getting a call.

Client:
We need your idea to create something viral. The whole country should understand, that it’s time to get that ice. Even if it’s in fall…

Nukta LF:
Intuitively we found the strategy: TikTok is a platform, where people imitate trends. So the communication narrows down to one concept:
We need to show the internet what their superstars would do, if the ice was available: Get as many as quick as they can.
And that is exactly what we did.

Feedback:
„Yes. We already know your quality.“ - Team Zahide
„More than we expected. We loved your communication and flexibility.“ - Edeka

Success:
The campaign hit the country and outperformed.
20+ Million views
1+ Million interactions
85% of the ice sold in only 6 weeks (IN FALL SEASON!)